Since the last couple of years, social media influencer marketing has been searched more on Google, and its usage has been increased. Many corporate organizations nowadays invest more in social influencer marketing to leverage the benefits that can be achieved through an appropriate digital marketing strategy. There has been phenomenal growth and development in influencer marketing agencies and platforms offering multiple solutions. When we speak about brand image and brand marketing; conventional mediums like TV and print would be preferred less as compared to this relatively new medium. Brands are going to increase in 2018, and eventually accurate and organic methods would prove to be effective in engaging the potential customers. I’m predicting few among the top trends that are likely to be commanding the influencer strategy in 2018:I strongly suggest you to visit 2019 influencer marketing agencies to learn more about this.
- The increase of influencer marketing by more brands- Any business strategy’s success is measured depending upon the ROI earned by particular business. Social influencer marketing is proving to be useful in this case. Influencer marketing platforms have grown in the last couple of years. A google search gave for term ‘influencer marketing’ has been raised by 90% from 2013 till today. Besides, business development people and marketers claim that they are securing more customers because of the effectiveness of influencer marketing. I could forecast the growing popularity of influencer marketing as many companies are allocating a more significant share of their annual budgets to influencers and content marketing. Generating influencer marketing related to your industry is secure. Select any expert having massive experience in your domain, create appropriate content focusing on your product and services and make it viral. Nowadays, a majority of big brands are following this approach.
- Increased engagement of brands- Number of people interested in social media influencer marketing is growing every day. So, in future, there will be little space left for new influencers. It’s mandatory for the brands to have a straightforward policy to engage influencers. Brands have recognized the significance of maintaining long-term networking with market influencers to create effective social media campaigns. If Influencers can work as a brand ambassador, the reputation of the brand in the global markets can increase rapidly. Almost all influencers have a robust presence on various social networking platforms. If you have a healthy professional relationship with these influencers; your brand too will get published mostly across the platforms. It’s quite apparent that since the demand for marketing tricks is increasing, influencers are going to get massive importance in the coming years.
3.Refined content- Influencer marketing platforms are emerging in social media to boost creative and authentic content. It is, therefore, earning fair production value and successfully getting audience engagement. While discussing the trends, I would also mention video marketing that is highly useful to boost the digital reach of your product. As compared to texts, visuals are often attractive and grab the attention of the viewers. Content marketing scenario has changed in 2018 as most of the brands are interested in creating videos to stimulate their marketing efforts. Social media campaigns with a strong message and creative expressions are proving to be helpful for the organizations to increase their sales. Social media platforms are releasing new features to offer a competitive advantage to the growing number of brands in the recent years.
4. Influencer content will be advantageous- Influencers have started taking charge of the material. You as a customer need to be aware while selecting a marketing influencer. If the influencer understands your brand as well as the market; you’ll get productive ideas for campaigns to get greater audience engagement. When it comes to social media marketing, trust the influencers completely. They know the tricks to create, post and promote the content on right platforms at a correct time. They can indeed provide expert insights to boost your social media presence. Make sure you continue your relationship with influencers in an efficient manner. Let your products or service communicate with them. If you are allowing the influencers to express creatively while marketing your brand, you’ll receive outstanding results.
5.The era of micro-influencers- Micro influencers is somewhat a new trend in the social media marketing. Micro influencers have greater engagement rate as compared to mega influencers or even celebrities having millions of followers. As micro-influencers have authentic user accounts, people have started to put faith in them. Greater reach and a massive amount of followers are significant for any business because they can make your brand viral across worldwide customers. If you are holding an enterprise; be it a large or small one; look out for those influencers who can recognize your needs and effectively represent them. Always remember, effective marketing campaigns can rightly hit the target audience.